“Save the sea kittens!” Say what?
This is a PETA campaign for kids (thus, peta2) designed to cultivate empathy for fish. The idea is that even though fish aren’t furry or cuddly, they’re still animals who need humans to be thoughtful about them – that is, not to hunt them, not to eat them. (There’s good reason why hunting and fishing are called “blood sports.”)
Presented in bright colors with Disney-like faces and cat ears, the sea kitten campaign includes plush sea kittens kids can buy and actions kids can take to protect fish – er, sea kittens.
Is this an effective campaign, likely to influence kids to do the right thing for fish? Decide for yourself. Here’s the link to PETA’s sea kittens campaign: